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Table of contents

• Expat Advice: Relationships in Sao Paulo, Brazil
• Artigos / notícias
• Character of the city
• ‘I write literature of the margins’
• Brazil dating sites - Logo Infosoft

May 29, Features and web stories.

Regional press contacts. Press Contact Janaina Goulart janainag iadb. I also did not expect all the visibility that the app got and that, consequently, I also had. Back in early , I believed I would just take care of the business of the various Match Group sites and apps, but my decision to focus especially on Tinder provided to be a turning point in my career.

I managed to leave a mark on the company, and at the same time Tinder left its mark on me. One of the most amazing results came when we sponsored Rock in Rio our Tinder Studio, below , where Tinder was one of the five most remembered brands at the event. While bigger brands had invested much more money, we were managed to get into the TOP 5 of most engaging companies with a much smaller budget.

At that time, I saw the power of the Tinder brand and felt blessed for managing this phenomenal business. I also worked hard with press in Brazil and Latin America. The interview with Renata Ceribelli was memorable! I also had the chance to spend a full hour on the radio show by Martha Debayle, one of the 50 most influential women in Mexico by Forbes. An inspiration for me. There were many challenges. While I had to deal with the lack of budget early in the days, I also suffered the pitfalls of having too much exposure — because at managing of an application like Tinder, you have to be very careful about what you say, with the content you you create, how you position yourself and what you do.

Calm down, let me explain this point better. At first I was annoyed because I felt that my work was not having an impact — being well aware of all the money we invested in marketing.

Character of the city

And we know that it is this type of content and marketing that generates more desire of experimentation and propensity to buy. This is totally wrong.

Traditionally, in the mobile world, and generally in the online marketing world, the funnel was prioritizing Acquisition, but it should be the opposite. And I am telling the truth, I believe very much in this.

‘I write literature of the margins’

Also because I had the chance to see or read with my own eyes, thousands of Tinder success stories. The interesting thing is that a success story is not just a couple, or a wedding.

Or even, as it was the case with a woman from England, people that found an organ donor. I felt and still feel genuine happiness in knowing that someone had success through Tinder, or when I was meeting children of couples who met through the App, as well as I felt deep concern and sadness when I heard reports of bad experiences on the platform definitely there have been such cases.

All of these situations always motivated me to improve the experience for everyone. On these dates, he noticed a few differences about the way Brazilians and foreigners behave on Grindr. But, after that, they disappear," he says. They want to exchange phone numbers, connect on social media and often invite me to visit them in their countries.

They seem less worried about what other people think of them. Additional reporting by Stephen Fottrell and Camilla Costa. Brazil Germany. Brazil Colombia.

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But technology doesn't solve all the problems. More on this story. Published 8 July